1-1 Coaching

*As of Aug ’10, I offer 4 coaching programs: (1) Peak Performance Coaching, (2) Blog Coaching, (3) Life Coaching and (4) Career Coaching. Click coaching programs to find out more.


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Hi there! I’m Celestine Chua, peak performance expert and founder of The School of Personal Excellence, training school to help others achieve their highest potential and live their best lives. I specialize in bringing the best out of individuals and helping them achieve their peak results.

In the past 2 years, I have coached nearly a hundred individuals on a huge array of different topics, from finding their life direction, getting their top career, achieving peak performance in their goals (business, health, fitness, their jobs), building strong people skills, cultivating self-confidence, weight loss, and so on. Check out the past results my clients have achieved.

Here are just some testimonials:

“The coaching by Celes exceeded my expectations. I had eurekas almost every week! I got my life, which was eluding me for years, back. I didn’t only get it back; I improved on it. What I feel are the best things about her coaching are her Socrates coaching method, her genuine energy and dedication to see you through and her almost immediate SMS responses.

Celes is a great coach because she asks the right questions. She is a great coach because she is an enabler and a genuine listener. It’s amazing that, she is right all long – the answers are all within ourselves. I will definitely recommend her to other people!”

- Stevens, Assistant General Manager, 30

“The coaching results was beyond my expectation. I rate it a 10/10. At first I was hesitant because I was not sure whether it was worth enough to spend on self development which I think I could learn by myself. But within the first 3 sessions of coaching, I found out what I knew as the theories of living my best life had actually never been applied by me into my life.

And Celes helped me to point out the past experiences and peoples’ opinion should not stop me to move forward and getting what I want. Now my confidence increased and I smile everyday happily to welcome my new day. My relationships with my family and friends are getting better and I feel surrounded by love more and more each day.

I can feel Celes’ energy and her passion on what she does as a coach, so I am very fortunate to get to know her, and her positive attitude as a coach really affected me. I know if she can, I can be as positive as her too.

I am surely will recommend her to others who really want to improve their life.

Thank you very much Celes. :) ”

- Name withheld for confidentiality reasons, IT Manager, 35

“I did not expect to see the results so fast. It is so magical! I am more confident to cope with life challenges. Celes is the best coach I have seen, no motherhood statement, no bluffs, she come across as a very authentic and genuine coach during the coaching sessions. The best things about the coaching is she is able to steer me the right issue to focus on, she does not make judgment and session is professionally conducted. I will recommend her to others.” -

- Name withheld for confidentiality reasons, Business Woman, 44

Browse through the sections below to find out more about what to expect from coaching with me or click here to sign up straight away!

Section Overview

My Coaching Programs

There are 4 types of coaching program I offer. Pick the one that’s most relevant to your needs:

1. Peak Performance Coaching

  • Pick this program if… You have specific goals you want to achieve results in them. We will work on 2 goals of your choice and achieve your maximum results.
  • Goals I’ve worked with my clients on include (but are not limited to): Top academic results (E.g., getting straight As, being a Dean’s Lister), Weight loss, Fitness, Business development, Starting up of new business, Relationship building, Productivity, Discipline, Career, Communication/EQ
  • * Note that I will not be teaching you about the goals themselves but the skills to achieve your goals (i.e., if you want to get an A+ in Political Sciences, I’ll be working with you to achieve your A+ via coaching you on the strategies/techniques on the goal achievement process, but not on the subject manner).

2. Blog Coaching:

  • Pick this program if… You want to develop your best blog and grow your traffic. I’ve been running The Personal Excellence Blog for 2 years and grew it from 0 subscribers to over 8,500 subscribers today, with over 20k unique readers and 300k page views a month. Today, it’s one of the top 50k websites in the world (Alexa.com), is one of the top 20 personal development blogs online and has been featured by prominent media the likes of CNN. Whether you’re a new blogger or an experienced blogger, I’ll coach you how to create and build a top quality blog.
  • Topics include (but are not limited to): Blog review (if you currently have a blog), how to set up a blog, blog design, title of blog, choosing a tagline, how to wrie top content, elements of great articles, choosing the right headline for your articles, blog branding, positioning for your blog, traffic generation, social media marketing, building sustainable traffic, monetizing your blog, ebook creation and more.

3. Life Coaching

  • Pick this program if… You are looking for greater clarity/direction in life and you want to develop a whole new level of self-awareness/mastery. I’ve been coaching nearly a hundred individuals in the past 2 years and can help you achieve a greater clarity of your life, unlock personal boundaries, develop personal mastery and achieve the results you seek.
  • Topics include (but are not limited to): Finding your life direction/mission, finding your passion, discovering your values, discovering one’s life goals, taking action on them, creating your life handbook, developing self-awareness, construction of one’s personal identity, addressing one’s blind spots/weaknesses, building self-confidence, overcoming procrastination, addressing/overcoming indecisiveness/fear/disappointment, letting go of past attachments, lifestyle design/revamp, developing new habits, etc.

4. Career Coaching

  • Pick this program if… You want to achieve career excellence. This includes identifying your ideal career, landing your best job and/or excelling in your current job. I’ve helped many of my clients maximize their career profiles, put them at their best in their job search process, land their best careers and excel in their work and will be able to help you do the same.
  • Topics include (but are not limited to): Identifying the best career for you, finding your passion, writing your top resume, interview coaching, mock interview runs, job search strategies, landing your best job, making career changes, delivering your top performance at work, building winning relationships at work and more.

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Results Past Clients Have Achieved

Here is just a partial list of changes my clients have achieved after the sessions:

  • Discovered their life purpose and began living the life of their dreams
  • Rebuilt their self-confidence to a whole new level
  • Constructed their self-identity, on their own terms – Discovered their life mission, values, ideal life, long-term and short-term
  • Became more self-aware; Uncovered blind spots and addressed them in becoming a better person
  • Took specific action to achieve their dreams and get their desired results
  • Discovered their passion and created a full-time career out of the passion
  • Designed their ideal life and took action to achieve that
  • Created their personal life handbook – their own manual to live their best life
  • Get more job opportunities from preferred employers, hence having more options to choose from
  • Uncovered limiting beliefs and fully liberated themselves of past experiences, fears and negativities
  • Learned important life skills to apply and bring results even after the sessions

Some specific results my clients achieved:

  • Banker, 30s: Lost 10kg in just 3 months and achieved ideal weight
  • Manager, 30s: Reinstilled her self-confidence and rediscovered herself on a new level
  • Various clients: Secured new jobs of their choice with higher pays
  • Business woman, 40s: Revamped business and turned around its performance after many years of challenges and losses. Regained whole new level of confidence in herself. Lost 5kg, her lowest weight in the past 16 years
  • Manager, late 20s: Found his passion in life, developed concrete plans and started to pursue his best life
  • Teacher, 50s: Reclarified on his passion, secured a new career in this passion and started pursuing it
  • Software engineer, 30s: Got full clarity of his life – Discovered his life purpose, his values, true goals and found meaning in life. Overcame procrastination and started living his life of his highest standard
  • Student, 18 yrs old: Achieved at least 1-2 grade jumps for 4 core subjects in A levels (compared to prelims, 2 months before A’s)
  • Student, 13 yrs old: Aced qualifying exams for school entry

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Client Testimonials

Some of the many testimonials from my clients:

“I’m extremely satisfied with Celes’ coaching. While I entered into the coaching with hopes but few expectations, what expectations I had were far exceeded. What worked was in the coaching was that Celes was able to get me go beyond in the obvious in seeing what my passions were. The obvious passions, past and present, were for sports, exercise, and using the computer. What wasn’t so obvious was a passion for learning. The realization of the passion for learning has heightened my awareness to continually examine how I can expand my life with learning experiences.

Celes has a passion and a natural ability for guiding people to discover their passion(s). She is an active listener, which involves not only listening, but responding with questions and observations. As a result, she was able to get me to view things out of the box, from a different perspective. I felt comfortable during the coaching sessions because of Celes’ flexible thinking. She goes with the flow. While she had observations, she never tried to impose her ideas or thoughts on me.

She was also constantly focused during our sessions. She was attentive in not only listening, but in probing to make me work harder to discover my answers. Like any good coach, Celes did not provide answers. She guided me professionally, without personal bias, to discover my own path. Thank you Celes.”

- Larry Kahn, Teacher, 58

“Hey Celes! I can say with total honesty that you have been one of the greatest and most positive influences on my life to date. A lot of people have contributed to the potential I have, for which I’m eternally grateful. But you have done so much more than that. What you’ve contributed was allowing me to really SEE that potential within myself, and ignited a fire within which propels me to actually work on giving that potential to the world around me. Thank you so much! And thank you for who you are and what you stand for. ”

- Keith Dunnigan, 36

“The coaching by Celes exceeded my expectations. I had eurekas almost every week! I got my life, which was eluding me for years, back. I didn’t only get it back; I improved on it. What I feel are the best things about her coaching are her Socrates coaching method, her genuine energy and dedication to see you through and her almost immediate SMS responses.

Celes is a great coach because she asks the right questions. She is a great coach because she is an enabler and a genuine listener. It’s amazing that, she is right all long – the answers are all within ourselves. I will definitely recommend her to other people!”

- Stevens, Assistant General Manager, 30

“The coaching results was beyond my expectation. I rate it a 10/10. At first I was hesitant because I was not sure whether it was worth enough to spend on self development which I think I could learn by myself. But within the first 3 sessions of coaching, I found out what I knew as the theories of living my best life had actually never been applied by me into my life.

And Celes helped me to point out the past experiences and peoples’ opinion should not stop me to move forward and getting what I want. Now my confidence increased and I smile everyday happily to welcome my new day. My relationships with my family and friends are getting better and I feel surrounded by love more and more each day.

I can feel Celes’ energy and her passion on what she does as a coach, so I am very fortunate to get to know her, and her positive attitude as a coach really affected me. I know if she can, I can be as positive as her too.

I am surely will recommend her to others who really want to improve their life.

Thank you very much Celes. :) ”

- Name withheld for confidentiality reasons, IT Manager, 35

“I did not expect to see the results so fast. It is so magical! I am more confident to cope with life challenges. Celes is the best coach I have seen, no motherhood statement, no bluffs, she come across as a very authentic and genuine coach during the coaching sessions. The best things about the coaching is she is able to steer me the right issue to focus on, she does not make judgment and session is professionally conducted. I will recommend her to others.” -

- Name withheld for confidentiality reasons, Business Woman, 44

Read full list of testimonials I’ve received to date.

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3 Reasons To Engage Me As Your Coach

  1. I’m passionate about excellence – You are probably not going to find another person as passionate about growth as I am. I’m continuously upgrading myself and relentlessly pursuing excellence both as a student of life and to be the best coach to you.
  2. I’m dedicated to your cause. All my past clients can attest to the level of commitment I put into the coaching relationship. This is more than just business to me – it’s my life mission to help people achieve excellence and live their best life. I ensure you get only the best for your time and money’s worth.
  3. I’m probably the best coach you can get – and I’m continuously pushing myself to be better. I focus on creating real change through emphasis on solutions, actions and results. My coaching is conducted using my unique coaching framework, philosophy and tools, and every coaching program with my clients has been customized to fit their individual profile and needs, to create specific results and outputs for them. Because of that, it delivers powerful results to each client. Here is a partial list of testimonials from my readers and clients have given.

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What You Will Get

  1. 1-1 coaching customized to fit your individual needs and targeted at your personal goals (You can select to have 1, 4 or 8 sessions. Each session is about an hour 15 min long. If you’re committed to making real change in your life, 8 sessions is the best way to go.)
  2. Coaching with one of the best coaches you can ever find. Coaching will be done over Skype & webcam for international clients and face-to-face for local clients (I’m based in Singapore)
  3. A dedicated coach, partner-in-excellence and supportive friend who will work with you hand-in-hand to discover your goals, enable you in your pursuits, give you unwavering support and create unprecedented results
  4. Unlimited email support during the course of the coaching program for off-session consultation
  5. Real progress and results in your personal goals
  6. Acceleration in your personal growth, reaching a whole new level of personal mastery
  7. Critical life skills and knowledge that will go a long way in living your best life and allow you to recreate the same level of success (and more) in the future

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What Coaching With Me Is About

Personal coaching with me involves a 1-1 partnering relationship where I work with you to pursue your personal goals and maximize your potential. Coaching is not about resolving “issues” or “problems”. Many of my clients are extremely smart, capable and talented individuals (some directors and business owners) who recognize that working with someone on their goals enables them to achieve even greater results in a faster span of time than working alone. Coaching is for anyone who wants to grow and become better. If you want to get more out of your life and achieve greater excellence and success, I’m here to help you do that!

Here’s what the coaching is NOT:

  • It is not counseling or therapy. These techniques start from the perspective that there is a problem in the client, while my coaching perspective is you are fundamentally whole, healthy and capable to bring about the changes you want in your life.
  • It is not mentoring. Mentoring involves transference of specific knowledge/experience/wisdom from the mentor to the client. Coaching may at times involve transference in contexts where appropriate, but it’s much more than that.
  • It is not just about motivation. It is more just motivation or ra-ra action.
  • It is not about living in the past or creating false illusions of the future.
  • I will not be living your life for you. I’m not here to make your decisions for you, give you direct answers, solve your problems or help you achieve your goals.
  • I will not tell you how to live your life. I’m here to facilitate your thought process and elicit self-generated solutions within you. While I may discuss and suggest options where requested, the final decision comes from within you.

Here’s what coaching with me IS about:

  • Unlocking your potential. This means looking beyond your current abilities, delving into your hidden potential and releasing it to help you be who you want to be and achieve the results you desire.
  • Self-discovery I’m not here to do brainstorming, idea generation, nor will I be telling you the answers. I’ll be guiding you with questions to help you self-discover your answers.
  • Help you help yourself. I’m here to guide, empower and enable you to create whatever results you seek through self-elicited solutions. As the coachee, you are the leader and owner of your life.
  • Progress – designing plans and solutions, taking on concrete actions, overcoming obstacles and creating real results and change. It is extremely solution focused, action-driven and results-oriented.
  • Creating lasting change. My desired end goal is for you to become independent and capable of achieving the same, if not more, results without a coach.
  • Living in the present and moving forward to where you want to be. The extent we look into the past is to understand and learn from it, so you can use the learnings to move into your envisioned future.

This means that:

  • All the answers are not “out there”; neither are they in me. The answers will come from you. I’m here to help you help yourself.
  • You are perfect and whole by yourself. There are no issues with you or your life unless you feel otherwise. This is where I enter to coach you, under on your request.
  • You are fully capable to achieve whatever you want to achieve.
  • You are free from being judged.
  • You are open to share everything you are comfortable sharing. All information will be kept private and confidential.
  • You will take full accountability for your issues, goals, decisions, results and your life.
  • You have complete freedom to make your decisions and choose your actions.

Every session is customized at the individual level to fit your profile, because you are unique and different from everyone else. While the sessions will have a key focus, ultimately they are about you and what it takes to live your best life. Often times, we’ll discuss about other topics too where relevant and necessary. Through my direct coaching and your active involvement, you will gain clarity on your goals, unlock the barriers stopping you from achieving them, design hard-hitting action plans to achieve and exceed your desired level of success.

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How To Get Started

Create the results you want now by engaging me as your personal coach! The key to success is in your hands. Here’s how to get started:

  1. Pick the coaching program and number of sessions you want to sign-up for, then pay via Paypal.
    Choose the # of sessions
    Choose your coaching program

  2. Send me an email to notify me of your payment and sign-up.
  3. I will reply within 1-2 days to get things started. There will be a minimum 1 week waiting time between the sign up date and the first session.
  4. We get working immediately on creating real, transformational change in your life :)

I look forward to working with you on your goals :)